The Do’s and Do Not’s of WordPress SEO

The Do’s and Do Not’s of WordPress SEO

Too many website owners are trying to beat Google at its own game when it comes to WordPress SEO. The problem with that approach is that Google is constantly tweaking, updating and testing its ranking algorithms. The truth is, trying to trick Google is rarely going to...
Website maintenance? What’s that about?

Website maintenance? What’s that about?

Let’s go back to the reason why you needed a (new) website in the first place. Did you want to rebrand your business? Are you trying to attract more customers through online marketing? The point is, you didn’t design a website just to have a website (at least we hope...
The Yin and Yang of SEO and PPC

The Yin and Yang of SEO and PPC

This week I had a conversation with a small business owner who is interested in shifting marketing efforts from pay per click (PPC) to organic search engine optimization (SEO). The company has traditionally spent their time and money on PPC and has not put much...